Be Awesome: Turning the Other Half of the Name Into Something the Site Actually Says

The site has been called Minnich.Awesome since the very first commit, but the "Awesome" half of that name has mostly just sat there as a domain quirk—a fun word in a URL, not something the site actually said back to anyone. This update is about changing that: pulling "Be Awesome" out of the name and turning it into an actual line on the site, in the places where it belongs.

Why bother with a slogan

I didn't want to just slap a tagline on the homepage because taglines are what websites are supposed to have. The reason this one earns its place is that it's genuinely what the site is for. There's no unifying theme across the games and tools here beyond "things I wanted to build and thought other people might enjoy"—some are quick arcade distractions, some are actually useful utilities, a few exist purely because I wanted to see if I could pull off an idea. "Be Awesome" is the honest one-line version of that: come do something here, however small, that makes your day a little better.

Where it went

I spread it across the places people actually encounter the site, rather than picking one spot and calling it done:

• The homepage hero. Right under the "Welcome to Minnich.Awesome" title, first thing anyone sees.
• The site footer. Every single page now closes on it.
• Search results and social share previews. The default page description—the text Google and social platforms pull when the site gets shared or searched—now ends with it too.
• The game and tool loading screens. The animated brand bumper that plays before every game and tool now reads "Free Online Games — Be Awesome" (and "Free Online Tools" on the tool side) instead of just the bare category label.
• The About page. This is the one I spent the most time on—a proper new section explaining what the phrase actually means to me, rather than just repeating it. It's below.

Nothing existing got removed or rewritten to make room for it—every one of these was an addition to copy that was already there, not a replacement.

What it actually means

Since the About page section says it better than I can summarize here, I'll just quote the important part of it directly:

"Everyone gets to decide what being awesome looks like for them, and it doesn't have to be complicated. Sometimes it's beating your own high score. Sometimes it's finally finishing that side project you've been putting off. Sometimes it's just taking ten minutes to play something fun in the middle of a rough day."

That's genuinely it. No bigger brand strategy behind it than that—just a phrase I liked, that happened to already be sitting inside my own domain name, finally getting used for what it was always meant to say.